REVEALED: The Counterintuitive Telegram Ads Strategy That's Working in Armenia
What if everything you know about ad bidding is wrong? Our 7-day analysis uncovered something unexpected: higher bids led to LOWER costs in the Armenian market. Keep scrolling to discover how this works and how you can leverage it.
The Surprising Inverse Relationship
$0.062
High Bid Rate
What we set as our maximum bid
$0.032
Actual CPC
48% LOWER than our bid rate
15%
Win Rate
Percentage of auctions won
Conventional wisdom says higher bids mean higher costs. Our data from the Armenian Telegram market suggests the opposite: aggressive bidding created more favorable auction dynamics.
Why Is This Happening?
The Armenian Telegram ad market shows signs of being supply-constrained:
  • Limited daily click inventory available
  • Non-linear relationship between budget increases and performance
  • Diminishing returns when daily budgets exceed $50
This creates unique conditions where traditional bidding strategies don't apply.
The Market Saturation Effect
Limited Competition
Fewer advertisers in the Armenian market
Algorithm Adjustments
Platform makes pricing adjustments based on market conditions
Audience Constraints
Limited reach within the Armenian market
These factors create a situation where maximum bid rates combined with high budgets can actually inflate your CPC unnecessarily.
Budget-Bid Rate Optimization Framework
Our analysis reveals that the relationship between bids, budgets, and performance isn't straightforward in this market.
When bid rates are too high (e.g., $1.00) combined with large daily budgets, we observed:
  • Market saturation effects kick in
  • Algorithm makes price adjustments
  • Limited audience reach creates inefficiencies
Our Recommended Bidding Strategy
Target Bid Range
$0.05-$0.10
Optimal range for Armenian market
Daily Budget
$10-$20
Balances reach without hitting diminishing returns
Expected Outcomes
Win Rate: 15-25%
Projected CPC: $0.025-$0.040
This strategy maximizes ROI by working with the market's unique characteristics rather than against them.
Risk Mitigation Tactics
To protect your ad spend while implementing this strategy:
  • Avoid Excess: Budget-bid combinations that exceed market capacity waste resources
  • Gradual Increases: Implement bid increases incrementally to find optimal thresholds
  • Monitor Win Rate: Use this as your leading indicator of market saturation
These tactics help you find the sweet spot without overspending.
Our Current Experiment: Testing Extreme Bids
$1.00
New Bid Rate
1,513% increase from previous
$10.00
Daily Budget
Maintained at previous level
4
Test Duration
Days of continuous monitoring
We're testing whether extreme bid rates maintain the inverse CPC relationship we observed, and if high win rates remain sustainable at premium bid levels.
Methodology & Next Steps
Our approach includes:
  • Real-time tracking: Continuous CPC monitoring and daily win rate analysis
  • Controlled variables: Consistent audience targeting, creative, and scheduling
  • 96-hour measurement: Continuous monitoring with daily checkpoints
After completion, we'll validate CPC trends, assess win rate sustainability, evaluate ROI impact, and develop scalable bidding guidelines for the Armenian market.
Transform Your Telegram Ad Strategy Today
This counterintuitive approach to Telegram advertising in Armenia challenges conventional wisdom but delivers results. By understanding market saturation and the inverse relationship between bids and costs, you can achieve better performance at lower costs.
Ready to optimize your campaigns? Share this post with your marketing team or tag a colleague who manages Telegram ads in emerging markets.